Profiles

Dawnette Oliver, Founder

Founding Oliver Concepts in early 2013, Dawnette brings over 18 years of retail marketing experience in Fortune 100 and start-up business environments.

Dawnette began in retail merchandising with Target Corporation in 1995.  During her twelve years at Target she played key roles as a Buyer, MP, merchandising, product management and sourcing.

Joining Mosquito in 2007 as VP Business Development and Product Development, Dawnette built a strategy to deliver new business growth in retail markets, resulting in increased company revenue of 35%.  Key accounts included Caribou, Toys R US, Wal-Mart, Kohl's, Best Buy and Target

In 2012, Dawnette accepted the position of Midwest Director for HaynesBesco Group.  Dawnette spearheaded an expansion to the Midwest market for HBG's product lineup which includes gift bags, gift bags, gift wrap, tissue, bows/ribbon, boxes.

Dawnette has reputation as an innovative merchant, skilled in researching and identifying consumer trends and market intelligence that builds market share and profit.